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     keywords = "health care architecture, managed care, ambient environment, patient-centered care, postoccupancy evaluations (POEs)",     keywords = "health care architecture, managed care, ambient environment, patient-centered care, postoccupancy evaluations (POEs)",
     abstract = "This review of the literature on health care environments and patient outcomes considers three research themes: patient involvement with health care (e.g., the role of patient control), the impact of the ambient environment (e.g., sound, light, art), and the emergence of specialized building types for defined populations (e.g., Alzheimer's patients). The article also describes the challenges presented in doing high-quality research focused on health care environments and contrasts the contributions made by two different traditions: architecture and behavioral science. The implications of managed care and opportunities for research are considered."     abstract = "This review of the literature on health care environments and patient outcomes considers three research themes: patient involvement with health care (e.g., the role of patient control), the impact of the ambient environment (e.g., sound, light, art), and the emergence of specialized building types for defined populations (e.g., Alzheimer's patients). The article also describes the challenges presented in doing high-quality research focused on health care environments and contrasts the contributions made by two different traditions: architecture and behavioral science. The implications of managed care and opportunities for research are considered."
 +}
 +
 +@article{ZupokKapala2025,
 +    title = "Next Generation Marketing Channels: Typology, Strategic Implications, and the 6V Framework",
 +    journal = "European Research Studies Journal",
 +    volume = "XXVIII",
 +    number = "3",
 +    pages = "576-590",
 +    year = "2025",
 +    issn = "",
 +    doi = "10.35808/ersj/4062",
 +    url = "https://ersj.eu/journal/4062/download/Next+Generation+Marketing+Channels+Typology+Strategic+Implications+and+the+6V+Framework.pdf",
 +    author = "Zupok, Sebastian and Kapala, Michal",
 +    keywords = "marketing channels, 6V framework, digital economy",
 +    abstract = "This article proposes and applies the 6V Framework to conceptualize and evaluate next-generation marketing channels in the digital economy. It aims to understand how emerging formats—such as voice commerce, immersive AR/VR environments, retail media networks, and Web3-based platforms—are reshaping customer engagement, brand experience, and value creation. Building on an extensive literature review and theoretical synthesis, the paper introduces the 6V Framework, consisting of six analytical dimensions: Value, Velocity, Visibility, Verifiability, Virtuality, and Vulnerability."
 } }
  
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