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| report:mkt [2026/04/12 23:19] – [Business Model] team6 | report:mkt [2026/04/12 23:20] (current) – [Business Model] team6 |
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| ==== Business Model ==== | ==== Business Model ==== |
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| Using the Value, Velocity, Visibility, Verifiability, Virtuality, Vulnerability (6-V) Value Exchange framework <color #ed1c24>[cite reference]</color>, here is how value flows between the key actors in our targeted private clinic market: | Using the Value, Velocity, Visibility, Verifiability, Virtuality, Vulnerability (6-V) Value Exchange framework [(ZupokKapala2025)], here is how value flows between the key actors in our targeted private clinic market: |
| * The Company (HealingCocoon): We create value by designing and manufacturing the physical Cocoon pods and developing an expanding software library of evidence-based sensory content (visuals, sounds, scents). In exchange, we capture value through a Business-to-Business (B2B) revenue model consisting of a direct sales/installation fee, followed by a recurring monthly subscription for software updates and fresh content carousels. | * The Company (HealingCocoon): We create value by designing and manufacturing the physical Cocoon pods and developing an expanding software library of evidence-based sensory content (visuals, sounds, scents). In exchange, we capture value through a Business-to-Business (B2B) revenue model consisting of a direct sales/installation fee, followed by a recurring monthly subscription for software updates and fresh content carousels. |
| * The Customers (Pediatric Dental, Psychiatric, and Therapy Clinics): Clinic owners exchange financial capital to purchase the Cocoon. In return, they receive a cutting-edge waiting room solution that acts as a strong competitive differentiator. Furthermore, by pre-calming anxious children, clinics reduce appointment delays caused by patient distress, directly increasing their operational efficiency and patient throughput. | * The Customers (Pediatric Dental, Psychiatric, and Therapy Clinics): Clinic owners exchange financial capital to purchase the Cocoon. In return, they receive a cutting-edge waiting room solution that acts as a strong competitive differentiator. Furthermore, by pre-calming anxious children, clinics reduce appointment delays caused by patient distress, directly increasing their operational efficiency and patient throughput. |